The object itself, as important to the experience as the music contained within it. The ‘story’ of where it’s been, who has previously played it means we often anthropomorphise these objects, imbuing them with a life and even, a soul. That connection is extremely difficult, if not impossible, to form with digital music and, in fact, some would argue that music cannot and doesn’t exist digitally.
Category: Special Edition
Oxide & Plastic – Cassette Culture
What makes the format particularly appealing for small labels, is that anyone with a decent cassette recorder and a printer/copier can make a limited edition, small run of cassettes in-house. They are currently, the only viable analogue format that can be created on-demand.
Why Vinyl Matters (to me)
The idea of a tangible format become less about access to the music and more about having an experience. Interacting with the music. Placing the needle. Turning the record over. Cleaning it when necessary. Storing it. It has become about curating an experience rather than an object.
New Year, New Mission
If you want to get noticed, send me a cassette tape (or some other obscure format)! I guarantee I will sit up and take notice, especially if it’s well made, the correct length and has a great inlay or cover with your info. Even better if the inlay has a punk rock aesthetic.